MICE in tourism stands for Meetings, Incentives, Conferences, and Exhibitions, referring to a specialized sector of tourism that involves planning and facilitating large-scale events, corporate meetings, and professional gatherings.

MICE tourism is a niche area within the travel industry focused on organizing and managing events for businesses and professional groups. This includes corporate meetings, incentive travel programs, conferences, and exhibitions. It involves extensive planning and coordination of logistics, accommodations, venues, and other services to create successful and impactful events. MICE tourism contributes significantly to the economy by attracting international visitors and fostering business relationships.